Fox’s New Channel Changes the Climate for Weather TV - The ...

209 07/02/2022

['

Weather

', '

is

', '

taking

', '

the

', '

media

', '

industry

', '

by

', '

storm.

', '

Later

', '

this

', '

year,

', '

Rupert

', '

Murdoch

', '

is

', '

set

', '

to

', '

debut

', '

Fox

', '

Weather,

', '

a

', '

24-hour

', '

streaming

', '

channel

', '

that

', '

promises

', '

to

', '

do

', '

for

', '

seven-day

', '

forecasts

', '

what

', '

Fox

', '

has

', '

done

', '

for

', '

American

', '

politics,

', '

financial

', '

news

', '

and

', '

sports.

', '

Not

', '

to

', '

be

', '

outdone,

', '

the

', '

Weather

', '

Channel

', '

', '

granddaddy

', '

of

', '

television

', '

meteorology

', '

', '

announced

', '

the

', '

creation

', '

of

', '

a

', '

new

', '

streaming

', '

service,

', '

Weather

', '

Channel

', '

Plus,

', '

that

', '

the

', '

company

', '

believes

', '

could

', '

reach

', '

30

', '

million

', '

subscribers

', '

by

', '

2026.

', '

Amid

', '

a

', '

waning

', '

appetite

', '

for

', '

political

', '

news

', '

in

', '

the

', '

post-Trump

', '

era,

', '

media

', '

executives

', '

are

', '

realizing

', '

that

', '

demand

', '

for

', '

weather

', '

updates

', '

is

', '

ubiquitous

', '

', '

and

', '

for

', '

an

', '

increasing

', '

swath

', '

of

', '

the

', '

country,

', '

a

', '

matter

', '

of

', '

urgent

', '

concern.

', '

In

', '

the

', '

past

', '

week

', '

alone,

', '

temperatures

', '

in

', '

the

', '

Pacific

', '

Northwest

', '

broke

', '

records

', '

,

', '

wildfires

', '

burned

', '

in

', '

Colorado

', '

and

', '

Tropical

', '

Storm

', '

Elsa

', '

strengthened

', '

into

', '

a

', '

hurricane

', '

over

', '

the

', '

Atlantic

', '

Ocean.

', '

At

', '

CNN,

', '

MSNBC

', '

and

', '

Fox

', '

News

', '

,

', '

average

', '

viewership

', '

for

', '

the

', '

first

', '

half

', '

of

', '

2021

', '

fell

', '

38

', '

percent

', '

from

', '

a

', '

year

', '

prior.

', '

The

', '

audience

', '

for

', '

the

', '

Weather

', '

Channel

', '

was

', '

up

', '

7

', '

percent.

', '

“All

', '

the

', '

networks

', '

are

', '

ramping

', '

up

', '

for

', '

this,”

', '

said

', '

Jay

', '

Sures,

', '

a

', '

co-president

', '

of

', '

United

', '

Talent

', '

Agency

', '

who

', '

oversees

', '

its

', '

TV

', '

division.

', '

“It

', '

doesn’t

', '

take

', '

a

', '

rocket

', '

scientist

', '

to

', '

figure

', '

out

', '

that

', '

climate

', '

change

', '

and

', '

the

', '

environment

', '

will

', '

be

', '

the

', '

story

', '

of

', '

the

', '

next

', '

decade.”

', '

One

', '

of

', '

his

', '

firm’s

', '

clients,

', '

Ginger

', '

Zee,

', '

the

', '

chief

', '

meteorologist

', '

at

', '

ABC

', '

News,

', '

now

', '

has

', '

2.2

', '

million

', '

Twitter

', '

followers

', '

', '

more

', '

than

', '

any

', '

ABC

', '

News

', '

personality

', '

besides

', '

George

', '

Stephanopoulos.

', '

Fox

', '

Weather’s

', '

impending

', '

debut

', '

opens

', '

a

', '

new

', '

front

', '

in

', '

the

', '

media

', '

wars,

', '

but

', '

Byron

', '

Allen,

', '

the

', '

comedian-turned-media-baron

', '

whose

', '

Allen

', '

Media

', '

Group

', '

bought

', '

the

', '

Weather

', '

Channel

', '

for

', '

$300

', '

million

', '

in

', '

2018,

', '

insists

', '

that

', '

he

', '

welcomes

', '

the

', '

competition.

', '

“Rupert

', '

Murdoch

', '

is

', '

very

', '

smart;

', '

he

', '

is

', '

the

', '

best

', '

of

', '

the

', '

best,”

', '

Mr.

', '

Allen

', '

said

', '

in

', '

an

', '

interview.

', '

“I

', '

am

', '

not

', '

surprised

', '

he’s

', '

coming

', '

into

', '

the

', '

weather

', '

space.

', '

Honestly,

', '

I

', '

would

', '

have

', '

been

', '

disappointed

', '

if

', '

he

', '

didn’t.”

', '

Mr.

', '

Allen

', '

said

', '

that

', '

he

', '

and

', '

Mr.

', '

Murdoch

', '

recently

', '

met

', '

for

', '

an

', '

hour

', '

in

', '

the

', '

latter

', '

mogul’s

', '

office

', '

on

', '

the

', '

Fox

', '

lot

', '

in

', '

Los

', '

Angeles.

', '

“We

', '

had

', '

a

', '

great

', '

time

', '

together,”

', '

he

', '

recalled.

', '

“Now

', '

the

', '

world

', '

will

', '

understand

', '

how

', '

big

', '

of

', '

a

', '

business

', '

the

', '

weather

', '

business

', '

is

', '

and

', '

how

', '

important

', '

it

', '

is.”

', '

(A

', '

spokeswoman

', '

for

', '

Mr.

', '

Murdoch

', '

did

', '

not

', '

comment

', '

on

', '

the

', '

meeting.)

', '

The

', '

weather

', '

media

', '

ecosystem

', '

', '

from

', '

iPhone

', '

apps

', '

to

', '

localized

', '

subscription

', '

sites

', '

and

', '

umbrella-toting

', '

personalities

', '

on

', '

the

', '

local

', '

10

', '

o’clock

', '

news

', '

', '

is

', '

a

', '

lucrative,

', '

if

', '

often

', '

overlooked,

', '

corner

', '

of

', '

the

', '

industry,

', '

where

', '

the

', '

battle

', '

for

', '

attention

', '

is

', '

increasingly

', '

fierce.

', '

Advertisers

', '

weary

', '

of

', '

the

', '

choppy

', '

politics

', '

and

', '

brand

', '

boycotts

', '

of

', '

the

', '

Trump

', '

years

', '

see

', '

weather

', '

as

', '

a

', '

relatively

', '

uncontroversial

', '

port

', '

in

', '

the

', '

squall.

', '

“Everyone

', '

in

', '

media

', '

is

', '

trying

', '

to

', '

figure

', '

out

', '

habitual

', '

behavior;

', '

everyone

', '

wants

', '

you

', '

addicted,”

', '

said

', '

Rich

', '

Greenfield,

', '

a

', '

partner

', '

at

', '

LightShed

', '

Ventures

', '

and

', '

a

', '

veteran

', '

media

', '

analyst.

', '

“The

', '

reason

', '

why

', '

weather

', '

is

', '

so

', '

interesting

', '

to

', '

so

', '

many

', '

people

', '

is

', '

it’s

', '

something

', '

you

', '

actually

', '

open

', '

up

', '

every

', '

day

', '

', '

daily,

', '

hourly,

', '

if

', '

not

', '

minute

', '

by

', '

minute.”

', '

Much

', '

of

', '

the

', '

recent

', '

flurry

', '

of

', '

activity

', '

is

', '

motivated

', '

by

', '

the

', '

weather

', '

world’s

', '

big

', '

new

', '

interloper:

', '

Fox,

', '

whose

', '

unlikely

', '

entry

', '

into

', '

24/7

', '

weather

', '

broadcasting

', '

is

', '

part

', '

of

', '

a

', '

digital

', '

push

', '

by

', '

the

', '

Murdoch

', '

family.

', '

Sean

', '

Hannity

', '

will

', '

not

', '

be

', '

giving

', '

a

', '

forecast

', '

(yet).

', '

But

', '

Fox

', '

Weather,

', '

which

', '

will

', '

be

', '

funded

', '

by

', '

advertisers,

', '

is

', '

aggressively

', '

poaching

', '

star

', '

meteorologists

', '

from

', '

Houston,

', '

Seattle,

', '

St.

', '

Louis

', '

and

', '

other

', '

markets.

', '

It

', '

is

', '

also

', '

taking

', '

a

', '

run

', '

at

', '

major

', '

talent

', '

at

', '

the

', '

Weather

', '

Channel,

', '

with

', '

several

', '

Hollywood

', '

agents

', '

recounting

', '

frenzied

', '

bidding

', '

wars.

', '

A

', '

top

', '

Weather

', '

Channel

', '

meteorologist

', '

', '

Shane

', '

Brown,

', '

whose

', '

title

', '

was

', '

“senior

', '

weather

', '

product

', '

architect”

', '

', '

defected

', '

to

', '

Fox

', '

last

', '

month

', '

despite

', '

efforts

', '

to

', '

keep

', '

him.

', '

Inside

', '

Mr.

', '

Murdoch’s

', '

company,

', '

the

', '

view

', '

is

', '

that

', '

the

', '

sometimes-staid

', '

world

', '

of

', '

weather

', '

TV

', '

is

', '

ripe

', '

for

', '

disruption.

', '

Fox

', '

is

', '

hiring

', '

a

', '

throng

', '

of

', '

meteorologists

', '

and

', '

weather

', '

data

', '

analysts

', '

for

', '

the

', '

venture,

', '

which

', '

includes

', '

a

', '

flashy

', '

multimillion-dollar

', '

studio

', '

at

', '

its

', '

Midtown

', '

Manhattan

', '

headquarters.

', '

The

', '

service

', '

will

', '

cover

', '

major

', '

national

', '

weather

', '

events

', '

and

', '

integrate

', '

dozens

', '

of

', '

local

', '

forecasters

', '

from

', '

Fox’s

', '

regional

', '

affiliate

', '

stations.

', '

The

', '

Weather

', '

Channel

', '

is

', '

already

', '

throwing

', '

some

', '

shade.

', '

“They

', '

couldn’t

', '

even

', '

get

', '

a

', '

headline

', '

right

', '

about

', '

Tropical

', '

Storm

', '

Bill,”

', '

said

', '

Nora

', '

Zimmett,

', '

the

', '

network’s

', '

chief

', '

content

', '

officer,

', '

referring

', '

to

', '

a

', '

FoxNews.com

', '

article

', '

that

', '

some

', '

meteorologists

', '

criticized

', '

because

', '

it

', '

claimed

', '

that

', '

a

', '

relatively

', '

benign

', '

storm

', '

posed

', '

a

', '

“massive”

', '

risk

', '

to

', '

the

', '

Eastern

', '

Seaboard.

', '

“I

', '

applaud

', '

Fox

', '

getting

', '

into

', '

the

', '

weather

', '

space,

', '

but

', '

they

', '

should

', '

certainly

', '

leave

', '

the

', '

lifesaving

', '

information

', '

to

', '

the

', '

experts,”

', '

said

', '

Ms.

', '

Zimmett,

', '

who

', '

worked

', '

at

', '

Fox

', '

News

', '

in

', '

the

', '

2000s.

', '

She

', '

called

', '

climate

', '

change

', '

“a

', '

topic

', '

that

', '

is

', '

too

', '

important

', '

to

', '

politicize,

', '

and

', '

if

', '

they

', '

do

', '

that,

', '

they

', '

will

', '

be

', '

doing

', '

Americans

', '

a

', '

disservice.”

', '

A

', '

Fox

', '

Weather

', '

spokeswoman

', '

shot

', '

back:

', '

“While

', '

the

', '

Weather

', '

Channel

', '

is

', '

focused

', '

on

', '

trolling

', '

FoxNews.com

', '

for

', '

unrelated

', '

stories,

', '

Fox

', '

Weather

', '

is

', '

busy

', '

preparing

', '

the

', '

debut

', '

of

', '

our

', '

innovative

', '

platform

', '

to

', '

deliver

', '

critical

', '

coverage

', '

to

', '

an

', '

incredibly

', '

underserved

', '

market.”

', '

Climate

', '

change

', '

is

', '

a

', '

broad-based

', '

concern.

', '

A

', '

Pew

', '

Research

', '

survey

', '

in

', '

April

', '

found

', '

that

', '

59

', '

percent

', '

of

', '

Republicans

', '

and

', '

Republican-leaning

', '

independents

', '

believed

', '

that

', '

human

', '

activity

', '

contributes

', '

to

', '

climate

', '

change.

', '

(The

', '

figure

', '

is

', '

91

', '

percent

', '

for

', '

Democrats

', '

and

', '

those

', '

with

', '

Democratic-leaning

', '

views.)

', '

Still,

', '

some

', '

of

', '

Fox

', '

News’s

', '

conservative

', '

commentators,

', '

including

', '

Laura

', '

Ingraham

', '

and

', '

Tucker

', '

Carlson

', '

,

', '

have

', '

a

', '

track

', '

record

', '

of

', '

downplaying,

', '

if

', '

not

', '

denying,

', '

the

', '

threat

', '

of

', '

climate

', '

change.

', '

The

', '

subject

', '

has

', '

even

', '

generated

', '

division

', '

within

', '

the

', '

Murdoch

', '

family:

', '

James

', '

Murdoch,

', '

Rupert

', '

Murdoch’s

', '

younger

', '

son,

', '

rebuked

', '

his

', '

father

', '

last

', '

year

', '

after

', '

Murdoch-owned

', '

media

', '

outlets

', '

in

', '

Australia

', '

dismissed

', '

climate

', '

change

', '

as

', '

a

', '

culprit

', '

for

', '

deadly

', '

wildfires

', '

that

', '

ravaged

', '

the

', '

country

', '

.

', '

Brian

', '

Wieser,

', '

the

', '

lead

', '

analyst

', '

at

', '

GroupM,

', '

the

', '

media

', '

investing

', '

arm

', '

of

', '

the

', '

ad

', '

giant

', '

WPP,

', '

laughed

', '

at

', '

the

', '

notion

', '

that

', '

weather

', '

could

', '

be

', '

considered

', '

apolitical.

', '

“You

', '

would

', '

think

', '

', '

except

', '

I’m

', '

sitting

', '

here

', '

in

', '

Portland,

', '

Ore.,

', '

in

', '

115

', '

degrees,”

', '

he

', '

said.

', '

“I

', '

don’t

', '

know

', '

that

', '

it’s

', '

an

', '

uncontroversial

', '

topic.”

', '

Referring

', '

to

', '

Fox

', '

Weather,

', '

he

', '

added:

', '

“How

', '

do

', '

you

', '

address

', '

the

', '

fact

', '

that

', '

weather

', '

changes

', '

are

', '

caused

', '

to

', '

some

', '

degree

', '

by

', '

humans

', '

when

', '

you

', '

have

', '

a

', '

media

', '

property

', '

with

', '

a

', '

history

', '

of

', '

challenging

', '

that

', '

fact?”

', '

Fox

', '

Weather

', '

will

', '

be

', '

overseen

', '

by

', '

Suzanne

', '

Scott

', '

,

', '

the

', '

chief

', '

executive

', '

of

', '

Fox

', '

News

', '

Media,

', '

and

', '

Sharri

', '

Berg

', '

,

', '

a

', '

longtime

', '

Fox

', '

executive

', '

who

', '

helped

', '

launch

', '

Fox

', '

News

', '

at

', '

its

', '

inception

', '

in

', '

1996.

', '

Fox

', '

declined

', '

to

', '

make

', '

either

', '

executive

', '

available

', '

for

', '

interviews.

', '

But

', '

its

', '

spokeswoman

', '

said

', '

the

', '

service

', '

would

', '

have

', '

“a

', '

dedicated

', '

team

', '

of

', '

leading

', '

meteorologists

', '

and

', '

experts”

', '

that

', '

would

', '

offer

', '

“in-depth

', '

reporting

', '

surrounding

', '

all

', '

weather

', '

conditions,

', '

and

', '

we

', '

are

', '

excited

', '

to

', '

showcase

', '

to

', '

viewers

', '

what

', '

a

', '

full-service

', '

comprehensive

', '

weather

', '

platform

', '

can

', '

deliver

', '

beginning

', '

this

', '

fall.”

', '

The

', '

Weather

', '

Channel,

', '

which

', '

started

', '

broadcasting

', '

in

', '

1982,

', '

has

', '

some

', '

reason

', '

to

', '

be

', '

nervous.

', '

Cord-cutting

', '

has

', '

eroded

', '

the

', '

audience

', '

for

', '

cable

', '

TV

', '

as

', '

viewers

', '

migrate

', '

to

', '

digital

', '

platforms.

', '

Last

', '

month,

', '

the

', '

Weather

', '

Channel

', '

revamped

', '

its

', '

morning

', '

programming

', '

to

', '

focus

', '

more

', '

on

', '

storytelling

', '

and

', '

forecasters’

', '

personalities.

', '

A

', '

new

', '

slate

', '

of

', '

shows

', '

about

', '

climate

', '

change

', '

is

', '

planned,

', '

including

', '

a

', '

documentary

', '

series,

', '

“Frozen

', '

Gold,”

', '

focused

', '

on

', '

amateur

', '

miners

', '

in

', '

Greenland,

', '

where

', '

melting

', '

ice

', '

has

', '

exposed

', '

mineral

', '

deposits.

', '

Mr.

', '

Allen,

', '

the

', '

chairman

', '

of

', '

the

', '

company

', '

that

', '

owns

', '

the

', '

Weather

', '

Channel,

', '

said

', '

in

', '

the

', '

interview

', '

that

', '

he

', '

was

', '

unbothered

', '

by

', '

Fox’s

', '

poaching

', '

of

', '

his

', '

talent.

', '

“Business

', '

is

', '

a

', '

contact

', '

sport,”

', '

he

', '

said.

', '

“So

', '

they

', '

took

', '

a

', '

couple

', '

of

', '

our

', '

producers.

', '

That’s

', '

OK.

', '

What

', '

I’ve

', '

always

', '

found

', '

is

', '

that

', '

whenever

', '

we

', '

hire

', '

new

', '

people,

', '

we

', '

usually

', '

get

', '

better.”

', '

Rivalries,

', '

he

', '

added,

', '

can

', '

be

', '

mutually

', '

beneficial.

', '

“There’s

', '

no

', '

Ali

', '

without

', '

George

', '

Foreman,”

', '

Mr.

', '

Allen

', '

said.

', '

“I

', '

just

', '

love

', '

the

', '

fact

', '

that

', '

one

', '

of

', '

the

', '

best

', '

to

', '

ever

', '

live

', '

in

', '

the

', '

business

', '

of

', '

media

', '

wants

', '

to

', '

be

', '

a

', '

partner

', '

in

', '

this

', '

space

', '

with

', '

me.”

']
Latest: The Brown Box, 1967-68
Next: The Most Common Xbox One Problems and How to Fix Them ...
Popular Articles/span>
Back to top