FIFA and EA Sports End Decades-Long Video Game Partnership
After almost three decades, one of the most successful commercial relationships in sports is over.
Months of tense negotiations between the video-game maker Electronic Arts and FIFA, soccer’s global governing body, ended without an agreement to extend a partnership that had created not so much a wildly popular game as a cultural phenomenon.
The current deal, which was to end after this year’s World Cup in Qatar, has been adjusted to run through to the Women’s World Cup next summer. Once that tournament is over, the company said, 150 million FIFA video game players will have to get used to a new name for the series: EA Sports FC.